Ctrip's product positioning is to make a " Ctrip in hand, go away" product, which means that users can deal with almost all common scenarios that will be encountered in travel as long as they use Ctrip.
However, through my trial and analysis of Ctrip, I found that in some cases Ctrip could not help users to deal with some common situations in Buy email list travel, and Ctrip, as a leader in the travel industry, cannot be ignored.
I mainly categorize Ctrip's problems into the following four types:
Ctrip's functional issues;
Ctrip's architecture issues;
Ctrip's interaction problems;
Ctrip's design issues.
All of these problems have caused a lot of challenges for users to walk away. Let's talk about the four major problems of Ctrip in depth, and explain the whole analysis process to you little by little.
1. Ctrip’s functional issues
To analyze Ctrip's functional problems, we still have to start with Ctrip's product goals - "Ctrip is in hand, and you can leave when you say it . " As a comprehensive travel platform, it needs to be able to help users deal with common scenarios in travel.
To understand the common scenarios of users, we need to divide Ctrip users, and conduct behavioral and functional analysis of users. In this way, we can know what functional support Ctrip needs for travel users in common scenarios, and whether Ctrip meets these needs of users.
1. Divide Ctrip users according to the difference in behavior
Ctrip has a wide and huge number of users. Although users have different age, occupation, gender and other characteristics, there are many commonalities and differences in their behaviors on Ctrip.
Although age, occupation, gender and other characteristics are important, the commonality and difference in behavior are the key, because the commonality and difference in behavior are the fundamentals that guide us to design basic functions.
There is a big difference in the usage of Ctrip users and traditional mobile client users. They are in these three states (: 1. Before travel; 2. On the way; 3. After arriving at the destination.) The use of Ctrip is completely different; and there is also a significant difference in the use of Ctrip by vacation travelers and business travelers. Therefore, Ctrip users are divided into the following six categories according to the status and nature of users.
The attributes of users are different, and the purpose of their travel is different; the status of users is different, and the main problems they are currently facing are different. This results in users having distinct behavioral patterns that are the crux of our classification study.
Only after we have classified typical users with different behavior patterns, the subsequent behavior analysis can analyze the main specific behaviors of typical users; with specific behaviors.