In recent years, brands ws number list including Haidilao, KFC, and Starbucks have launched Zongzi gift boxes one after another in response to the Dragon Boat Festival, entering the game across borders. The enthusiasm of these top players ws number list is essentially because they hope to shorten the distance with diners and drive the sales of normalized products.
Compared with big promotions and group purchases, which rely on low prices to attract traffic, merchants pay more attention to seasonal ws number list consumption, which is to reawaken the potential rigid needs of the public, and then convert them through ws number list products and services. , healthier and more positive. In addition , because seasonal consumption is predictable, merchants can plan ahead with greater certainty of growth and conversion. Moreover, the short-term, intensive, seasonal consumption throughout the year is also more in line with the characteristics of catering, fresh food, flowers and other categories with short shelf life, stable supply, and ready-to-sell supply.
Most merchants value not only the current revenue, but also the subsequent conversion value brought by seasonal marketing. Based on the above multiple considerations, the brand is also actively going to participate in the seasonal special ws number list events of the platform. On the Ele.me platform, the number of merchants participating in the Dragon Boat Festival ws number list this year has increased by 30% year-on-year. "It is already our normal operation to rely on the season to drive consumption,"